English: Cloud Computing (Photo credit: Wikipedia)
Almost every day, new marketing techniques are touted as being the most cutting-edge methods of promoting a business. In an industry that is continuously changing and evolving in rhythm with the latest trends in technology, the cloud serves as a steady means of maximizing the potential for long-term goal achievement.
The cloud poses as an ideal environment for marketers to drastically change the ways they reach out to and engage with their audience, particularly in regard to distributing and storing their client’s critical information.
In an era where potential clients have the ability to access information and data from multiple devices while relaxing on the couch, the cloud has made it possible for marketers to utilize new venues to approach these future customers.
There’s no need for complex and seemingly foreign user interfaces anymore! The cloud can be easily accessible and used by anyone, even those with little to no IT infrastructure and software experience.
The concept of security within the cloud was an issue when cloud technologies were first introduced years ago, but not anymore. Even large and well-‐established companies have begun trusting the cloud with their sensitive information.
Of course, the real benefit of cloud computing for marketers is its inherently low cost. Forget spending thousands of dollars building and maintaining a complex IT architecture—you can now promote your services through a scalable and affordable environment.
Whole Foods, known across the nation as being one of the top stores for organic and naturally grown products, has made the move to the cloud and regularly utilizes digital marketing measures. Astonishingly, they have managed to attract over 140,000 followers on Pinterest, one million fans on Facebook and over three million on Twitter. Now that’s the power of the cloud in action!
